|
Media Release
Crone
Nation Architects design the 'Latitude' building at World Square
World
Square, Sydney will be the location of a 24-hour working community,
seamlessly integrating office and retail into a total environment.
Architect Greg Crone
- responsible for King St Wharf, Citigroup Centre and 400 George St - has
been resposible for this CBD office design.
The design for
Latitude at World Square comprises a low rise office on the corner of
George and Goulburn Street and retail complex incorporating a series of
laneways with a high rise commercial tower for Ernst and Young. Crowned by
a glass box which will provide a unique signature on the city skyline, the
project is bounded by George, Goulburn, Liverpool and Pitt Streets, the
development has been designed as a showcase project for environmental
sustainability with energy efficiency, sun shading, natural ventilation
and light, key elements incorporated into its design.
Greg Crone comments
"Our World Square design introduces a sophisticated concept for
Sydney CBD development with inspirational commercial, working and
recreational environments that integrate the latest in architectural and
technological design excellence and maximize communication
opportunities."
A stepped
development from the podium to the commercial tower, it has blade walls to
clearly define and articulate entrances and walls.
Greg Crone continues
"On the commercial side, we are offering a highly innovative design
with the large footprints for horizontal office space in the city. This is
a large offering for same level CBD office accommodation." Large
floor space offers significant benefits, for example, it means companies
can place more staff (and divisions) together, while the option also
remains for vertical configuration.
Greg Crone comments
"Improving 'face to face" communication and social interaction
has been important in our design objectives. The spaces significantly
improve communication by having a large organization on one floor instead
of being separated onto the four levels of a conventional office tower. In
the commercial area we have specifically designed The Podium for relaxed
interaction for the
tenants."
Internally, the
glass-capped thoroughfares, glass lifts, stairways, balconies and
colonnades have created a sense of elegant transparency, spaciousness and
naturalness. At the ground level a spectacular café lined piazza forms
the north-south internal street axis linking seamlessly to the adjoining
apartment development on World Square.
Crone
says he designed the building to become a community, a kind of urban
village.
He says: "I
believe this will be the first Sydney CBD development where the office and
retail is so completely entwined. "Our research and overseas
experience shows that people want to move away from traditional work
environments.
"People spend
so much of their lives working, their office space has to be so much more
than simply a place to earn money.
"It has to be
enjoyable, and there has to be scope for friendly interaction with other
people. So we have really focused on the 'community' with this design
which ensures a total experience for everyone using the building."
World Tower,
Sydney's tallest residential building is being constructed adjacent to the
Latitude site. One of Australia's leading architectural companies, Nation
Fender Katsalidis Architects (NSW) won a design competition for the tower.
As a result of this joint project, Greg Crone and Bob Nation have now
joined design practices, with the formation of Crone Nation Architects.
Features of the
development include:
- Extensive retail
- Central location with easy access from all parts of Sydney by rail, bus
or car
- Car parking both onsite and nearby
- Environmentally friendly
- Affordable
It is also adjacent
to the bustling, energy-filled Spanish Quarter and Chinatown precincts,
which are packed with cafes, restaurants and bars. And people, 24 hours a
day.
Meanwhile, Darling
Harbour is just a 10 minutes walk down Liverpool St, while the shopping
and luxe life of the Queen Victoria Building is even closer.
There are literally
thousands of quality affordable, apartments within a few minutes.
Hundreds more
quality apartments are due to come on stream over the next three to four
years.
For example, one of
Australia's leading architectural companies, Nation Fender Katsalidis, won
a design competition for a residential tower that will be built adjacent
to the Crone site.
Affordable
accommodation for visiting interstate employees is also readily available
in a wide range of three and four-star hotels, while five-star quarters
are available at Sheraton On The Park.
In summary, this new
development is literally in the middle of Sydney.
It offers a
wonderful, affordable opportunity to become involved in a completely
unique 24-hour working and social environment.
Thanks to http://www.archizine.com/
|