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The
largely French-inspired styles of the era between World Wars I and II,
when cubistic structures were embellished by the use of florid ornament
inspired by the Paris Exposition of 1925 (Art Deco) and later by sleek
streamlined ornament that also influenced the Paris Exposition of 1937 '
Art Moderne . Many polvchromed works of Ely Jacques Kahn exemplify Art
Deco: the corner-windowed “modernistic” apartment houses of the Grand
Concourse in the Bronx
and the Majestic Apartments, at Central Park West and 72nd street
are Art Moderne.
Style Definition
Both Deco and Moderne use setbacks to
reduce building mass and to emphasize verticality. Unlike "Wedding
Cake" buildings, their shapes recede from the street gracefully, not
in tiers but in gentler and more carefully positioned steps. Limestone is
the most common cladding material, with brick facades common in Art Deco.
Prominent architects in the style include
Shreve, Lamb & Harmon Associates, Bertram Grosvenor Goodhue, and
Lawrence Murray Dixon.
In 1925 something else very important happens
that would affect the look of skyscrapers—the Exposition Internationale
des Arts Décoratifs et Industriels Modernes in Paris. With this
exposition the French government intended to showcase the latest in French
modern design, though it was an international exposition, as other
countries were invited to open up pavilions exhibiting their modern
design. The United States was one of the countries invited to have a
pavilion, but the government's response was that the nation had no modern
design, so there was no United States pavilion. Ultimately, however, this
exposition, des arts décoratifs, from which the term art deco
comes, had a tremendous influence on American design. Many Americans
attended—architects, builders, even the general public. They either
traveled to the fair itself or read books about it. So the exposition
eventually had a tremendous impact on the look of the city.
Now before we look at art-deco buildings, we should note that this style
is not synonymous with the setback office building. Very often, buildings
like the Barclay-Vesey and the Fred French are called art-deco buildings,
though technically they are not. They use different types of ornament. Art
deco is a style of ornament imported from France after the 1925 exposition
that provided an ornamental overlay on office buildings that were built
under the 1916 zoning law. So it is important to note that the style is
not synonymous with the zoning law but with a type of ornament that was
used after 1925 on buildings in New York. The buildings that Americans saw
when they attended the Paris exposition were very small scale, like this
one, which was built as the Pavilion Bon Marché for the Bon Marché
department store in Paris. But they had a highly ornate decorative quality—using,
for example, stylized sunbursts, frozen fountains, and zigzag ornaments—and
it was this style of ornament, used on both the pavilions and the modern
decorative arts shown at the fair, that the Americans brought back with
them.
Andrew Dolkart
The period termed "art deco" manifested itself roughly between the two world wars, or 1920 to
1939. Many actually stretch this period back to 1900 and even as far as the late 1950's, but work
of this time is generally considered to be more of an influence to the Art Deco style, or having
been influenced by the style. As with many other art movements, even work of today is still being
influenced by the past. This period of design and style did not just affect architecture, but all
of the fine and applied arts as well. Furniture, sculpture, clothing, jewelry and graphic design
were all influenced by the Art Deco style.
Common themes
Basically it was a "modernization" of many artistic styles and themes from the past. You can
easily detect in many examples of Art Deco the influence of Far and Middle Eastern design, Greek
and Roman themes, and even Egyptian and Mayan influence. Modern elements included echoing machine
and automobile patterns and
shapes such as stylized gears and wheels, or natural elements such as sunbursts and flowers.
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