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Art Deco / Art Moderne

   
  Approximate Dates 1920 to 1940
         
         

The largely French-inspired styles of the era between World Wars I and II, when cubistic structures were embellished by the use of florid ornament inspired by the Paris Exposition of 1925 (Art Deco) and later by sleek streamlined ornament that also influenced the Paris Exposition of 1937 ' Art Moderne . Many polvchromed works of Ely Jacques Kahn exemplify Art Deco: the corner-windowed “modernistic” apartment houses of the Grand Concourse in the Bronx and the Majestic Apartments, at Central Park West and 72nd street are Art Moderne.


Style Definition

Both Deco and Moderne use setbacks to reduce building mass and to emphasize verticality. Unlike "Wedding Cake" buildings, their shapes recede from the street gracefully, not in tiers but in gentler and more carefully positioned steps. Limestone is the most common cladding material, with brick facades common in Art Deco.

Prominent architects in the style include Shreve, Lamb & Harmon Associates, Bertram Grosvenor Goodhue, and Lawrence Murray Dixon.


In 1925 something else very important happens that would affect the look of skyscrapers—the Exposition Internationale des Arts Décoratifs et Industriels Modernes in Paris. With this exposition the French government intended to showcase the latest in French modern design, though it was an international exposition, as other countries were invited to open up pavilions exhibiting their modern design. The United States was one of the countries invited to have a pavilion, but the government's response was that the nation had no modern design, so there was no United States pavilion. Ultimately, however, this exposition, des arts décoratifs, from which the term art deco comes, had a tremendous influence on American design. Many Americans attended—architects, builders, even the general public. They either traveled to the fair itself or read books about it. So the exposition eventually had a tremendous impact on the look of the city.

Now before we look at art-deco buildings, we should note that this style is not synonymous with the setback office building. Very often, buildings like the Barclay-Vesey and the Fred French are called art-deco buildings, though technically they are not. They use different types of ornament. Art deco is a style of ornament imported from France after the 1925 exposition that provided an ornamental overlay on office buildings that were built under the 1916 zoning law. So it is important to note that the style is not synonymous with the zoning law but with a type of ornament that was used after 1925 on buildings in New York. The buildings that Americans saw when they attended the Paris exposition were very small scale, like this one, which was built as the Pavilion Bon Marché for the Bon Marché department store in Paris. But they had a highly ornate decorative quality—using, for example, stylized sunbursts, frozen fountains, and zigzag ornaments—and it was this style of ornament, used on both the pavilions and the modern decorative arts shown at the fair, that the Americans brought back with them. 

Andrew Dolkart 

The period termed "art deco" manifested itself roughly between the two world wars, or 1920 to 
1939. Many actually stretch this period back to 1900 and even as far as the late 1950's, but work of this time is generally considered to be more of an influence to the Art Deco style, or having been influenced by the style. As with many other art movements, even work of today is still being influenced by the past. This period of design and style did not just affect architecture, but all of the fine and applied arts as well. Furniture, sculpture, clothing, jewelry and graphic design were all influenced by the Art Deco style.

Common themes

Basically it was a "modernization" of many artistic styles and themes from the past. You can 
easily detect in many examples of Art Deco the influence of Far and Middle Eastern design, Greek 
and Roman themes, and even Egyptian and Mayan influence. Modern elements included echoing machine 
and automobile patterns and 
shapes such as stylized gears and wheels, or natural elements such as sunbursts and flowers. 

   

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