The problem of the high-rise commercial
building was explored in America from the 1880s onwards, and in Chicago some
significant attempts were made to express the steel-framed structural system
which was supplanting the load-bearing external wall in tall office blocks
(see INTER-WAR CHICAGOE5QuE). But it was necessary for the steel columns and
beams to be clad with stone, brick or terracotta for fireproofing reasons,
with the result that many façades continued to adopt a traditional
expression. Most often the model was the fifteenth- or sixteenth-century
three-storey Italian townhouse or palazzo, and the problem was how to
‘stretch’ the horizontally emphasised, low-rise palazzo into the strongly
vertical proportion imposed by the high-rise city building. The commonest
solution was to treat the ground floor (and sometimes a mezzanine)
emphatically as the base of the building, give the repetitive office floors
above a simple, neutral treatment, and provide a strong termination at the
top of the façade by means of a boldly projecting classical cornice. Detail
and ornament followed classical precedents. If the building was of steel or
reinforced-concrete framed construction (and most were), this was not
readily discernible on the exterior; façades displayed more wall than
window. In the United States, leading exponents of this style were McKim,
Mead & White and Carrére & Hastings. The style also appeared in Britain,
although commercial buildings there did not achieve heights comparable with
those in the United States.
The Inter-War Commercial Palazzo in Australia generally followed overseas
models, which were well documented in architectural periodicals. Banks,
insurance companies and well-established, conservative financial
institutions regarded the style as appropriate to the image they wished to
create. Smoothly finished, ‘permanent’ materials were favoured for street
facades. Ashlar stonework and architectural terracotta (faience) were the
preferred materials, and they could usually be afforded by those who chose
to build in this style.
Examples
Shell House, North Terrace, Adelaide, SA. McMichael & Harris, architects,
1928—32. Here the decoration of the base and top is less traditional in
design.
Manchester Unity Oddfellows Building, Elizabeth Street, Sydney, NSW. John P.
Tate & Young, architects, 1921. The epitome of the ‘stretched’palazzo, with
embellished base and summit.