The Art Deco style Orpheum Theatre, located in the Sydney suburb of
Cremorne, opened in October 1935, the second of the Orpheum Theatres in
Sydney built by the Virgona family. The first Orpheum was in the suburb
of North Sydney, but now lies underneath the tarmac of the main freeway
leading to the Sydney Harbour Bridge.
The Orpheum was designed on strictly modern lines, and was
regarded in 1935 as one of the most up-to-date theaters in Australia. In
its early days, the theater was also used for stage productions, having
a large stage and fly tower.
In 1971, the Orpheum was 'for sale' as a redevelopment site, but
thankfully, it was not sold. It remained a family operated cinema until
its closure in 1979. In 1977, it was classified by the National Trust of
New South Wales. In fact, the Australian Cinema and Theatre Society held
its inaugral meeting at the theater in April 1982, and in 2002, the
group celebrated its 20th anniversary there.
The theater has changed very little over the years. Its angular
decoration is in the jazz style of the popular 'kitsch' art deco. The
theater was later carved in half, horizontally. The stalls area became a
small arcade of shops, while the dress circle was retained as a cinema.
In 1986, Australian TV personality, Mike Walsh, bought the
Orpheum and restored the main auditorium to its former glory, opening it
as the Hayden Orpheum Picture Palace on December 9, 1987 with the
feature 'Planes, Trains and Automobiles.'
The theater boasts a massive screen and 70mm projectors. A
Wurlitzer theater pipe organ has been installed and rises up from the
depths of the stage for concerts. The organ is also used for
accompaniment to showings of Australian silent films.
The Orpheum has seen many changes since 1987, when a second
screen was added to the former Ballroom area. This second screen is
called 'The Lounge Cinema' and opened in early 1988, seating 167. In
September 1991, the former entrance to the back stalls was opened as the
'Hayden Cabaret Room'. This was later converted into a third screen
seating 149. A fourth screen, the Virgona, opened in March 1996, seating
312. This screen was the first Art Moderne cinema to be built in
Australia for almost 50 years.
In 2000, another two cinemas, also in the Art Deco/Moderne theme,
were opened where the arcade of shops once stood, making a total of five
new cinemas that have been built around the existing (and magnificent)
original auditorium. The two new cinemas seat 205 and 140, respectively.
The Hayden Orpheum Picture Palace in Cremorne is entertainment for
grown-ups. At 73, this Grande Dame of a theatre is a lady of the Jazz
age, bedecked in the jewels of Art Deco. She is a cinema for the mature
and the mature at heart.
Enter her blue-lit lobby with its extraordinary stained glass gas
lights and you will find yourself longing for a fur stole across your
shoulders and a cigarette holder to dangle languidly from your
be-gloved, diamond encrusted hand as you sip a cocktail before the show.
"Classy entertainment with classy ambience," declares Paul Dravet,
Managing Director of the Hayden Orpheum, from within the ornate cinema's
office when asked to describe her ethos.
"First class entertainment in a first class setting. Adult
entertainment. How's that?"
It's not that kind of adult entertainment but there is a
certainly a sensuality to the Hayden Orpheum, a sensuality that harks
back to her youth as a 1930s cinema doyenne, and despite her 1980s face
lift she is as sumptuous as ever.
She retains her velvet curtains, luxurious chairs and Wurlitzer
organ - brought all the way from California to accompany the silent
movies first played in her theatre. It still presides over cinema four,
The Orpheum, the dress circle of the original theatre.
And each of the six current cinemas lovingly reproduces her
original Art Deco style, from the stained glass dome in cinema three,
The Lounge, to the leadlight lady on the wall of cinema six, The Hayden,
every cinema is different, yet each is an astounding representation of
the 1930s jazz style. She is, says Dravet, the best example of Art Deco
in Australia and patrons are constantly astounded by her authenticity,
despite several of the cinemas being only a decade old.
As for the films themselves, they are as sophisticated as the
décor; no popcorn and blockbusters here. A look at the Orpheum's 'now
showing' list is a roll call of foreign language, art house and
Australian films.
“We lean towards a specialised market,” said Dravet. “We've stuck
with that through thick and thin at it's paid off.
Dravet, who has been with the Orpheum for 20 years, has the
enviable job of choosing the films, which he says is a matter of
following a film's overseas performance, tracking down trailers and
surfing websites. He'd like to watch every offering but it's just not
possible, instead he relies on his instinct to know what will be right.
"You've got to surprise people, not stick to the safe stuff," he
says,
She is aging well, the Orpheum, and opening her arms to a broader
spectrum of entertainments. Sunday Jazz treats are a regular affair.
Book signings and speakers are also becoming features as this Grande
Dame continues to challenge her devotees with an interesting, different
cinema experience.